POSITIONING YOUR WEBSITE – make you visible and selected.*
-What can we do to display on Google first?
how to convince (organically) Google that you are the best?
(organically means without spending money on advertising)
Let’s first think about how Google works?
The principle of Google can be reduced to one simple sentence – this search engine answers the questions of its users and tries to give the best answer according to it.
There are also other mechanisms that outperform the best answers, namely commercial mechanisms, i.e. becoming visible through paid advertising, but here we will not deal with them for now.
Our goal is to naturally remove the invisible cape and shine in the lights of headlights, camera lenses, be on a fork, i.e. naturally climb up the ladder rungs, which is the ranking of the best answers in Google search engine.
I don’t have to convince you why you should do it?
Everyone knows this saying that advertising is the leverage of commerce. And in this case, in the times of ubiquitous digitization and in the age of the Internet, the natural path to the best advertising are efforts to ensure that as a company, service, or whatever you want to meet others, it is at the forefront of Google search engine responses.
I complicate it too much and take time away? do you want specifics about how SEO mechanisms work? -I already go to the specifics and sums up:
As I said SEO, it’s striving for the state that Google trusts your site and presents it in search results as high as possible.
To achieve this, you need to optimize your website, to get traffic from search engines, to queries related to your business or simply to questions related to the topic of the page.
Take the first step to determine what your customers are looking for? or what are their problems? and then solve their problems using your website. Providing them with the right services, goods or even content if they are just looking for content.
Solve their problems in the easiest way and of course the best for both sides. So, semantically link the solutions you have on your website with the phrase that searchers will type in Google search engine.
Do you need an example? Here is an example:
If someone wants to pay for a service? – the solution to the problem is e.g. your website offering this service.
If someone is looking only for information on such services – then it is worth showing them clearly all information about these services.
The SEO principle is very simple in its assumption:
The better you semantically (adequately) associate the content that you have on your website with what you literally “look for”, that is, enter the searcher as a phrase, the higher Google search will put your answer, – if it considers it to be the best, the most adequate.
Website technical optimization
Google, in order to show your website in its results, must know what this page is located?
It uses search engine robots for this purpose, so you should make it as easy as possible for crawlers to learn this page.
The technical aspects of SEO include:
- the ability to index pages
- valid HTML structure
- optimization of graphics on the site
- server response speed
- speed of page renegade
- adapting the website to mobile devices and using microdata.
Content and formatting of the page
The content should be written transparently and without complexity, there is a regularity that if a customer surfing on the websites encounters too long and unnecessary arguments, non-sexually written sentences, or other so-called “scribbles”, it quickly discourages us and reduces our chances that he will benefit from our offer.
The text should be properly formatted, contain paragraphs of length, bulleted lists, and helpful graphics. These are very important things that are used under search engines to optimize the site.
Also the content should be prepared for the characteristics of your clients and industry. Do not model yourself after competition. It is possible that they are trying to reach another target group.
Don’t forget that your customers may also be at various stages in the purchasing process. Some are just looking for product information and just want to find a page that will explain how it works. Others already know the benefits of your product and just want to buy it.
Content optimization includes issues:
- keyword matching
- The distribution and distribution of information on the site
- optimization of metadata (mainly the title and description of a given URL)
- The use of appropriate types of content (text, graphics, video, audio, presentation, etc.)
Information about your company, which is placed outside of your own website, always helps us increase the number of potential customers who will come to this website, also during searches through search engines.
This also means that Google’s trust in your site is increased by the fact that robots find information about it elsewhere on the internet.
The process of building trust through links and mentions of the company should be carefully planned, continuous and long-lasting. Well conducted activities in this field can intensify technical and content optimization.
What can we use for this purpose?
- articles about our company or site on other sites or services
- links to our website on other sites and services
- activity in Social Media